How to mine high-traffic long-tail keywords?

 What are Long Tail keywords?

Before discussing how we can mine high-traffic long-tail terms, let’s talk about what a long-tail term is.

Long-tail words, in simple terms, are more precise words than main words (high traffic, high competition).

For example: If a travel agency specializes in Japanese tourism, the main word may be "Tokyo Travel", "Tokyo Travel Recommendation", "Tokyo Travel Free"... and other highly competitive words, while the long tail word may It will be the words that are generally not the first to think of, but the description is more accurate, such as "Tokyo Travel Route Planning", "Tokyo Travel Recommended Itinerary", "Tokyo Travel Freedom to Travel on the Subway?"... and many more.

These long-tail words are usually less competitive, relatively easy to operate and optimize to get a good ranking, and at the same time can bring a certain amount of traffic. And when the long-tail word management increases the overall website traffic, Google will give the website higher weight and evaluation, believing that the website is helpful to users, provides useful information, and will also have a positive effect on the ranking of the main term. Impact. In addition, although the traffic of long-tail words is not as much as the main words, it is possible that the search terms are more precise and the user intent is clearer. If the content they need can be presented to users, it can bring higher quality to the website. Traffic with high conversion potential.

Precisely because of the above advantages, proper planning and arrangement of long-tail words is actually a very important part of SEO. So how do we dig out long-tail words with high traffic? Let's keep watching!

How to mine high-traffic long-tail words?

Carefully observe your website traffic, you may find that the main keyword terms that you think are important actually only account for 20%-30% of your website traffic, and the remaining search keywords are mostly non-mainstream keywords , Which is the long tail term we just mentioned. This incident shows that the main source of traffic to your website is actually a combination of long-tail terms. Finding the long-tail terms that may bring high traffic is even more important than the main term.

So how do you find these long-tail words? It is necessary to avoid the highly competitive main words, but they have a close relationship with the main words. It does not sound like an easy task, but I believe that as long as you refer to our collation below When you come out, you will realize that in fact, it is not as difficult to come up with long-tail words:

A) Automatic word suggestions for search platforms such as Google

When you type a keyword in the search field, Google will automatically run out suggested terms to provide you with suggestions, but he will provide suggestions based solely on terms that visitors may search or frequently search for, such as ˙in the status bar Click "Keyword Advertising", the search field will automatically suggest "Keyword Advertising Investment", "Keyword Advertising Benefit", "Keyword Advertising English", "Keyword Advertising Cost"... etc.

In addition to the suggestions on the search bar, you can also pull to the bottom of the page on the search results page, and there will be some suggestions for related queries about this term. I believe everyone should be familiar with it. Basically several major search channels can find long-tail terms, such as Google, Yahoo, YouTube, Amazon... etc.

B) What are your potential customers confused about from Q&A?

There are many online Q&A platforms, such as Yahoo Knowledge+, forums, wikihow, Quora... etc. From these places, you can find what questions your potential customers will ask and what words they use. In addition, this also provides a channel for operating potential customers. When you answer their questions well, you are also managing your potential customers. To see what customers will ask through such channels is definitely faster than you think for a long time to break your head.

You can even publish your professional answers or knowledge on Wikipedia or related knowledge platforms. This is another good way to manage potential customers. In addition, your answer page may also get a good search ranking, improve brand image and professional trust of customers in you.

In addition, as the proportion of voice search is getting higher and higher, this kind of colloquial question-and-answer long-tail is an important trend in the future, and it is a link that must be paid attention to when operating keyword advertising and SEO.

C) Observe your competitors or e-commerce platforms

Next, you can refer to your competitors or e-commerce sites: In addition to seeing what words are used in their advertisements, such as advertisements, product copy or landing page words, you can also On webpages or e-commerce sites, let’s see what word arrangements have been made, and what word lengths are used before and after certain keywords, such as adding product attributes. For example, maybe we see the long-tail words recommended by cheap and portable strollers on the website, we can disassemble it, and find cheap and portable and recommended. These words are all words that can be used with the front of the stroller. It can be used as a database for you to post long-tail words yourself. By organizing these words before and after the long-tailed words, we can arrange and combine many kinds of long-tail keywords.

D) Make good use of social media

Twitter, FB, Google+, Instagram.. and other social media are also a good way to find keywords. Because of the # tag, you can create specific tags and search for related industries to see which words other people are using. You can also use advanced search to find out which words are commonly used in different regions through language, geographic location... and other factors?

E) Use google Trend to grasp search trends

In addition, you can also consider using Google's search trend tool. Google Trend observes, what are the most searched words? Those words are topical? What else are people searching for this word searching for? Are there any similar topics, etc.?

F) Use of tools: webmaster tools, Ahrefs

In addition, you can also use the webmaster tools and Ahrefs these two practical tools to analyze the search terms of your own and competitors' websites. In the search analysis that we can mainly refer to through webmaster tools, our website has exposure under those search terms and the corresponding clicks.

On Ahrefs, in addition to your own website, you can also enter the competitor’s URL to see the keyword situation of his website (the function of Organic Keywords) to see the words that may be exposed and the traffic that different words may bring, etc. .

The above is the long-tail word mining method we have compiled. I believe that as long as you use the above methods, you can also find many long-tail words that can bring high traffic.