Easy SEO Introduction (3)-SEO is a key factor for online success

 

SEO is a key factor for online success

Changing SEO

When search engines began to appear in the mid-1990s, manual submission, Meta Keywords Tag, and keyword stuffing were all necessary tactics. Since 2004, I have created links and anchor text as much as possible, purchased automatic spam comment injectors from blogs (the spam bots I saw in anonymous stations), and created internal links frantically Website farms, etc. can increase traffic. Since 2011, social media marketing and specializing in vertical search have become the mainstream methods of SEO. Until now, search engines have improved a lot of rules along the way. In other words, the SEO techniques of ten years ago will now become the main cause of harm to your website.

The future is uncertain, but in the search world, change is a constant. For this reason, SEO/SEM technology will continue to be a priority for companies to maintain their competitiveness. The logic is simple: a good SEO can compete for enough attention and position for the website, and these companies that use knowledge and experience to make the website grow will get what they deserve: improve website ranking, More traffic, increased visibility, and conversion rate (orders) achieved.

Everything about SEO starts with a small search box. Users usually use search engines to do the following three kinds of searches (also known as Query):

1. Information transactions: such as buying air tickets, buying cosmetics, or listening to a song
2. Information query: query the information needed at the moment, such as restaurant information, nouns of a band, etc.
3. Navigation query: query a specific website, such as query xx discussion area, NBA homepage, Facebook homepage, etc.

The main task of a search engine is to be satisfied with the website when the user enters a query into the search box and then arrives at the website. So ask yourself what information your customers would want to see on the website, and make sure that your website can provide the above satisfactory information to users.

On the other hand, the job of SEO (Search Engine Optimization) is to make the website easy for users and search engines to understand. Even if search engines become more intelligent in their calculation rules, they still cannot judge 100% as people understand and read web pages. SEO helps search engines to find out what each page is about and what kind of search results can be useful to users.

 

The fallacy of SEO

We often hear people comment on SEO like this:

"Search engines should be powerful enough to crawl any website structure, analyze a large number of complex and imperfect codes, and give the most suitable search results after analysis, instead of being told by a group of SEO experts without any formal examination certification How should you "optimize" your website."

But Wait a Second...

Imagine that you post a photo of your pet on the Internet. Most people might describe it as a "brown, small dog, looks like a dachshund, and likes to run in the park." On the other hand, even the best search engine in the world today can hardly understand a single file as the above description. So how do you let search engines understand the content of the photo? Fortunately, the rules and techniques of SEO allow webmasters to provide search engines understandable "clues" to understand photos. In fact, adding proper structure to your website content is absolutely important for search engine optimization.

After understanding the capabilities and limitations of search engines, we can build, format, and annotate the content of the website correctly, so that search engines can fully digest your information. Remember, without SEO, search engines will not be able to read your website.

 

The limits of search engine technology

All major search engines operate under the same general principle, such as automatic crawling, linking, and indexing content in massive databases in Chapter 1. Even under the highly intelligent operation, there are still implicit technical limitations in the search engine, which causes ranking problems. We list the most common items below:

Common blind spots of search engines in Crawling and Indexing:

• Online forms: Search engines are not good at crawling or indexing the content of online forms (for example, login information is also a type), so the content contained in the form is likely to be hidden.
• Duplicate pages: Websites using CMS (Content Management System) usually create the same version of pages, which makes it difficult for search engines to find original content.
• Code error: If the robots.txt crawling instruction of a website is wrong, it may completely block search engines from searching.
• Weak Link structure: If the link structure of the website cannot be understood by search engines, the search engine may not be able to read all the contents of the website, or during the crawling, the few crawled content will be viewed by the search engine index For useless or irrelevant.
• Non-text content: Although search engines are getting better at reading non-HTML text, the content in RichMedia format is still difficult to be analyzed by search engines. This includes Flash files, pictures, photos, videos, audio files, and plug-ins, etc. Content format.

Blind spots encountered by search engines in providing answers:

• Rare terms: Search engines cannot recognize rare terms and common vocabulary as the same answer. For example, "food cooling machine" actually refers to the commonly used term "refrigerator"
• Subtle differences in language and internationalization: understand the vocabulary your potential customers will search for and provide "absolute" matches, because search engines may include slight differences in calculations, such as "Color" and "Colour" actually refer to All are "colors".
• Inconsistent location positioning: providing German content for many Japanese searches, or Chinese content for Polish searches, these situations are possible
• Misleading of mixed signals: For example, a blog article titled "My family also has American Disney", but the content of the article is actually discussing Disney's collection and so on. It is not easy for search engines to distinguish between these signals, which leads to irrelevant or low-relevance searches for users.

Make sure your website content is seen by search engines

It is important to get the correct, technical details of website development. After the basic structure of the website is established, you still have to promote your website content. Since search engines themselves have no formula to comment on what content is of quality, search engines rely heavily on the relevance of the content and some indicators for evaluating the importance of the content. Search engines are measured by tracking user behavior: what the user found on the site, what reaction he did, what comment he had, where he linked to... etc. Therefore, you can't just build a website with basic functions, you must also write original and fascinating content, and find ways to get users to share and talk, this is the secret of SEO.