Competitor's website analysis tools and methods you must know for online marketing

 Competitor's website analysis tools and methods you must know for online marketing

"Keep your friends close and your enemies closer", "Keep your friends close and your enemies closer" is a classic line of the well-known movie "The Godfather". The same reasoning applies to our field of online marketing, through the use of tools to compete In-depth understanding and analysis of the website will help us to develop effective online marketing strategies more efficiently.

We will mainly analyze it in two levels, namely:

• Overall competition in search results
• Competitor's website

1. Overall competition in search results

In the analysis of the overall competition of search results, we will directly search for the keyword terms we want to operate in the search engine to see his search results, or use the search command of Related: own website URL to see your website Similar manufacturers.

After the search results come out, we will first observe the top 10 competitor websites, what are their types? For example, blogs or corporate websites are the majority. Then we will further click into the websites of these 10 competing products to observe what content they provide, the direction of the copywriting, and what promotions and programs they have. For example, most of the websites are product introductions, but a lot of space is spent on sharing successful experiences. Through the above analysis of the competition situation, we can help us plan what type of website to operate and provide those contents and what adjustments may be made in promotional activities and programs.

2. The situation of competitors' websites

 we can enter in the search engine, keyword site: the URL of the competitor , to see which pages of the competitors with good keyword rankings are mostly arranged? For example, product category pages, refer to their arrangement to adjust the keyword arrangement of the internal pages of your own website.

Then I will use is Ahrefs .  It can also observe the traffic data of competitors' websites, so you can refer to the information of the two tools. The indicators we usually observe are:

Backlinks, observe the external links of competitors.

Referring domains, to see in detail which network domains external links come from.

Anchors, observe the use of anchor texts of competitors, for example, which anchor texts are there?

Top referring content. Observe the content pages that competitors are referenced by other website links.

Organic Keywords, observe which keywords of competitors will appear when users search, and their rankings.

Top pages, observe the pages with better performance and more traffic in the website, and the keywords that users use to reach the page.

 

With this type of off-site traffic analysis tool, we can not only understand the channels and traffic conditions of competing websites, but also observe which pages perform better? What are the keywords that competitors have exposed in the search results? How is the ranking? and many more.

(Image source: Ahrefs official website)

 

Through the above analysis of competitors’ websites, the information obtained from them is an important reference indicator for us when formulating strategies . But the last thing I want to remind everyone is that although the above provides many tools and methods for the analysis of competitors, in fact the most The most important thing is to give priority to the consumer experience of your website , because a good user experience is what Google and other search engines care about most , and the competitors you see are not necessarily the best practices. , At this stage, competing websites can have a good ranking, probably because better practices have not yet appeared, so in the long run, it is not wrong to prioritize user experience.