SEO website internal link optimization-SEO internal link optimization

 

The basic concept of SEO website internal link optimization

SEO stands for "Search Engine Optimization", which uses specific keywords in your industry or niche to improve your website's ranking in search results (SERPs), making it easier for visitors to find your website, thereby increasing your website exposure. Therefore, the better your website optimization works, the higher your website ranking will be.

As the name implies, "website internal link optimization" refers specifically to the application of SEO strategies within the website (another important aspect is external optimization). Search engines such as Google use specific algorithms to evaluate whether you have properly optimized your website. Usually, the optimization of website internal links has a strong correlation with the visitor experience. If a visitor can easily get started when they visit your website for the first time, then your SEO website internal link optimization is not bad.

However, there are more factors that can help you optimize your website, so we are here to introduce you to the various elements of internal link optimization, including technical and content aspects.

 

technical level

On the whole, on the technical level, our goal is to make it easier for visitors to operate your website, stay on your website longer, and bring business opportunities. The following three strategies:

1. Reduce loading time:

If your website takes a long time to load, your visitors will lose patience and fall into the arms of competitors. After all, no one likes to wait!

You must keep the interface of the website clean and reduce unnecessary graphics and files to ensure that quick and picky customers can open the website in a short time. We recommend that you install some applications, such as WordPress, to manage website content, and regularly analyze website loading speed and provide improvement solutions.

After you understand the technical details, you can also consider manual operations: use Google PageSpeed ​​Insights to  find ways to reduce site load time.

 

2. Make good use of keywords:

You may be accustomed to using broad keywords, but in fact, long-tail keywords are more effective and can more clearly describe the products, services, or content provided by your website. Long-tail keywords are different from generalized short-tail keywords. They usually contain three to four words. Therefore, creating long-tail keywords is more difficult, but it is definitely worth your time!

The trick to creating long tail keywords is to find keywords with relatively low competition and fewer searches. Useful  tools such as KWFinder  , Long Tail Pro,  and  SEMrush are your good helpers.

First, your website must have a blog or resource interface, because keyword optimization is very important for search engine rankings; second, if you come up with unique, useful and attractive content, you can effectively encourage visitors to visit your website , While optimizing the website for target keywords; furthermore, usually 1,000 words per article is best, if possible, 1,500 to 2,000 words are best.

For the same reason, it is best not to put too many keywords on your website, otherwise it is likely to cause over-optimization! If you stuff too many keywords, the article will look unnatural and even hinder your website optimization-Google agrees with potential readers that articles stuffed with low-relevant keywords are very unpleasant! It is best to keep the density and frequency of keywords at 1-2% of the article, which is enough to enhance your website optimization and also improve the legibility of the content.

 

3. Optimize meta tags:

Meta tags are very important: when you search for keywords on Google, short and clever web page descriptions will appear underneath, that is, meta tags, so you must create a good impression for your brand or business. Meta tag represents the first impression of the website, which shows how important it plays! It is recommended that you keep 150-160 words in the narrative of your webpage, and refer to competitors, and then create influential content as much as possible.

In addition, your meta page description must also include the target keywords for a specific page or blog. We also recommend that you think carefully about how to write the meta page title: the page title is like a page description, it will appear after the search keyword, and an effective meta page title can make your target keywords more prominent and attract more Visitors visit your website.

If you want to write an article with visual effects and psychological resonance, you can use images to attract the attention of visitors; another good way to optimize keywords is to use the image attribute alt (image instead of text), That is, a picture that is highly related to the actual image. If you use an image that is highly related to the actual image, your image is more likely to appear in the image search results, so the image attribute alt is a very useful tool; conversely, if your image is different from the image that the visitor wants to search for Far away, then the number of visitors to your website will drastically decrease.

 

Content level

Almost all articles on internal linkages start from the complexity of the topic. The concept of internal linkage is very simple. Basically, internal linkage is to connect one page of a website to different pages on the same website. Internal links have three main purposes, to help website navigation, to define the system and hierarchy of the website, and to assign page permissions and ranking functions throughout the site. As for how to affect rankings, we must first understand the theoretical basis of internal linkages.

Internal links enhance the overall search optimization value of the website by providing a clear path for spiders and a tightly integrated network of pages. Most "reliable information" and "effective strategies" for internal links are nothing more than predictions. Nevertheless, there are theoretically some advantages regarding how Google ranks and evaluates internal link networks.

Now let’s take a look at the strategies and techniques for SEO website internal link optimization! The following points are very simple and easy to understand, and can very effectively help you get a preliminary search engine ranking, so that you are on the right track:

 

1. Optimize content:

If you want to create a large number of internal bonds, you must first have enough content. If the content itself is not enough, the internal links will be connected to and from the same few pages. For users, it is impossible to stay like this for a long time. website. In the case of shopping websites, each product has its own page, and a large amount of content can each build a complex internal linkage structure, increasing the time users spend on the website.

Of course, in addition to keyword optimization, your content must be directly related to the industry and niche, you must also refine text and filter information to meet the needs of potential customers and leave a good impression. In addition, in this era of information explosion, concentration is generally reduced, so you must find a way to attract visitors in a short time. If you want to successfully attract potential customers, you can use not only text content, but also strategies such as videos, information charts, and pictures to achieve your goals.

 

2. Organization website:

If you want visitors to stay on your website for a longer period of time, you must properly design your website to provide the most ideal visitor experience. In addition to optimizing the user interface to increase the click-through rate and conversion rate, you must also organize your website well so that visitors can smoothly Browse content.

 

3. Viral marketing:

When you are posting content, there are usually two choices: trending content or evergreen content. If you choose trending content, then the content you present will be popular, current events or recent news; if you prefer evergreen content, then the content you present will not need to be adjusted over time.

Don't know how to choose? If you prefer a stable and methodical style, and hope to draw up SEO and rankings slowly and steadily step by step, then evergreen content will be more suitable for you! Conversely, if you want to become popular overnight and your website spreads like a virus to increase your exposure, then choose trending content! BuzzSumo  and  Google Trends are two tools that can help you track current trends, allowing you to easily adjust the content of your website and add the latest current events and trends.

 

4. Use anchor text/ html anchor

In order to be consistent with the content theme of internal links, internal links can try to use html anchor text instead of link images or simple URLs, so that users can know the content of the link at a glance, which can improve the use of the site User experience, and the convenience of its own website.

 

5. In-depth understanding

Naturally, the deeper the link, the better. The internal bonding structure itself can be denser and more complete, the better, but to do this, the first point mentioned, your website content itself cannot be too small, otherwise your internal bonds The knot structure will only be monotonous.

Please avoid using these two types of links in content:

1. Most websites have too many links to the homepage. Please strengthen the internal pages to improve the overall search engine optimization of your website instead of just putting more links on the homepage.
2. Normally connect to the "Contact Us" page. Many websites may be afraid of losing consumers. They will write something similar to "Contact us to learn more", and then they use an anchor to link to the "Contact Us" page. This is a bit mandatory, but it will make users disgusted.

 

6. Use natural connections

Internal links require a user-centric approach to add value and information. And the central purpose of the entire website is nothing more than to provide readers with value and increase user participation in your website. When users see an information link that really matches the context of the content, they may click on the link, which can be an external link, as long as it is something readers are interested in; if the link is an internal link, the user will take longer Participate in your website experience.

Dave Davis made a good point in his search engine observation article:
When you link to your content, you tell the engine that your link destination is so relevant and important that you want visitors Just click the link to enter directly. Basically, the content you are linking to may be very relevant, which may make users want to stop reading the content and go to the next page. Therefore, internal links are helping users, and you are also helping your search engine rankings .

 

7. Use related links

Internal bonding is not as rigorous and scientific as you might think, so don't link just for the sake of linking, but link to content that is relevant to the context. For example, suppose that there is content about Mid-Autumn Festival on my website today, and there is also another page about Zongzi. The relationship between Mid-Autumn Festival and Zongzi is actually not big, and if they are linked to each other, they won’t add points. But if there is a page about the origin of the Dragon Boat Festival, which is very relevant to the Zongzi page, then it may become a good internal link to my Zongzi article.

 

8. Use Follow Links

Focusing on links is the best way to build an internal link system for content marketing. A theoretical internal link strategy in the past was to not use most links on the page in order to add links to a single page. In 2005, search engines proposed nofollow, whose attribute is rel = nofollow. The idea behind nofollow is that links “should not affect the ranking of link targets in search engine indexes.” As Wikipedia says, such links will “reduce the effectiveness of certain types of Internet advertising because of their search algorithms. Much depends on linking to a website. "Despite the commotion and confusion after the nofollow link, most people now think it's a good idea. Nofollow links can help websites "avoid search engines from believing that they are selling influence or somehow involving SEO practices that are deemed unacceptable." Despite its value, the use of nofollow links should not be part of the strategy for internal content links.

 

9. Reasonable number of internal bonds

The internal content of the website does not need to have too many internal linkages, but the so-called "reasonable amount" is actually no one can say. Based on the above, if you use the linkages are naturally unintentional and relevant, Then, according to the length of your article, add the most useful internal bonds for your users, and strengthen your SEO ranking. Naturally, it is a reasonable amount.